Ethical Business Guide Denounces Greenwashing
February 26, 2009 by DawnM
Filed under Industry Marketing
The Ethical Business Guide
The Ethical Business Guide produced by Kim Stoddart and Tor Goldfield of ethical PR company BlueRocket, advising businesses starting out in the ethical realm, has suggested that people are warming to ethical businesses due to mistrust of traditional business practices and criticises greenwashing, saying
“The public has become weary of grand claims, which can, when investigated further, amount to little more than fancy marketing. So it is essential that any claims a company makes can stand the test of time.”
