L’Oreal Reprimanded for Unsubstantiated Marketing Claims

We all know that cosmetics companies embellish the truth when it comes to marketing their products. In fact when researching my book, Toxic Beauty, I found that most of their claims are unfounded. Simply put, no cosmetic product banishes wrinkles, you’ll be lucky to even get a slight improvement.

Advertisements are accompanied by ludicrous claims that often make me simultaneously chuckle and cry, at the outlandishness and the deception.

With that in mind, I can’t help but feel glad that L’Oreal is being taken to the Market Court in Sweden for making claims about Lancome High Resolution and Vichy LiftActiv Pro products that the Consumer Ombudsman (KO) says Read more

ASA Rule that Pentapeptides are not Anti-ageing

Pentapeptides, lauded as anti-ageing miracles by the likes of Olay in their adverts for products such as Regenerist, are not effective at reducing the appearance of fine lines and wrinkles, according to the Advertising Standards Authority (ASA). 

Following a complaint received by a doctor who challenged whether there was scientific evidence to justify the claim that pentapeptides can reduce the appearance of fine lines and wrinkles, the ASA initiated its own investigation and came to the conclusion that the advert for Olay Regenerist skin cream should not be broadcast as it stands because there is not sufficient
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