L’Oreal Reprimanded for Unsubstantiated Marketing Claims

We all know that cosmetics companies embellish the truth when it comes to marketing their products. In fact when researching my book, Toxic Beauty, I found that most of their claims are unfounded. Simply put, no cosmetic product banishes wrinkles, you’ll be lucky to even get a slight improvement.

Advertisements are accompanied by ludicrous claims that often make me simultaneously chuckle and cry, at the outlandishness and the deception.

With that in mind, I can’t help but feel glad that L’Oreal is being taken to the Market Court in Sweden for making claims about Lancome High Resolution and Vichy LiftActiv Pro products that the Consumer Ombudsman (KO) says Read more

Alpha Hydroxy Acids: Miracle Workers or Skin Wreckers?

Alpha-hydroxy acids (AHAs) are lauded by the cosmetic industry and even dermatologists for their alleged anti-ageing properties. AHAs are a group of acids derived from a variety of sources, including fruit and milk sugars. There are a range of AHAs used in cosmetic products, including: glycolic acid, lactic acid, malic acid, tartaric acid, citric acid, ammonium glycolate, ammonium alpha-hydroxyethanoate and alpha-hydroxyethanoic acid. They are used in cosmetic products as exfoliants to remove the outer layer of skin, supposedly revealing fresher, younger, smoother looking skin underneath, and as moisturisers and emollients. Dermatologists and cosmetic surgeons use AHAs in much higher concentrations than cosmetic products Read more