Report Reveals Greenwashing is Rife

A report published by North American environmental marketing firm TerraChoice Environmental Marketing, entitled The Seven Sins of Greenwashing (a follow up to the 2007 report, The Six Sins of Greenwashing) has revealed that the number of products making environmental claims has increased by an average of 79 percent in stores visited in 2007 and 2008, and 98 percent of products commit at least one of the Sins of Greenwashing highlighted in the report

TerraChoice researchers investigated retailers in the US, UK, Australia and Canada in November 2008 and January 2009, with instructions to record all Read more