L’Oreal Reprimanded for Unsubstantiated Marketing Claims
June 19, 2009 by DawnM
Filed under Industry Marketing
L'Oreal fail to back up marketing claims
We all know that cosmetics companies embellish the truth when it comes to marketing their products. In fact when researching my book, Toxic Beauty, I found that most of their claims are unfounded. Simply put, no cosmetic product banishes wrinkles, you’ll be lucky to even get a slight improvement.
Advertisements are accompanied by ludicrous claims that often make me simultaneously chuckle and cry, at the outlandishness and the deception.
With that in mind, I can’t help but feel glad that L’Oreal is being taken to the Market Court in Sweden for making claims about Lancome High Resolution and Vichy LiftActiv Pro products that the Consumer Ombudsman (KO) says Read more
ASA Rule that Pentapeptides are not Anti-ageing
March 10, 2009 by DawnM
Filed under Industry Marketing
ASA Rules Pentapeptides Do Not Reduce Appearance of Wrinkles
Pentapeptides, lauded as anti-ageing miracles by the likes of Olay in their adverts for products such as Regenerist, are not effective at reducing the appearance of fine lines and wrinkles, according to the Advertising Standards Authority (ASA).
Following a complaint received by a doctor who challenged whether there was scientific evidence to justify the claim that pentapeptides can reduce the appearance of fine lines and wrinkles, the ASA initiated its own investigation and came to the conclusion that the advert for Olay Regenerist skin cream should not be broadcast as it stands because there is not sufficient
Read more
Ethical Business Guide Denounces Greenwashing
February 26, 2009 by DawnM
Filed under Industry Marketing
The Ethical Business Guide
The Ethical Business Guide produced by Kim Stoddart and Tor Goldfield of ethical PR company BlueRocket, advising businesses starting out in the ethical realm, has suggested that people are warming to ethical businesses due to mistrust of traditional business practices and criticises greenwashing, saying
“The public has become weary of grand claims, which can, when investigated further, amount to little more than fancy marketing. So it is essential that any claims a company makes can stand the test of time.”
Reeling in the Tweens and Teens
February 12, 2009 by DawnM
Filed under Industry Marketing
Cosmetics marketed to Tweens and Teens
I remember the days when children and what are now referred to as ‘tweens’ and ‘pre-tweens,’ by marketing gurus, used to play merrily with age-appropriate toys and throw on any clothing, typically unconcerned with fashion trends, or unduly obsessed with personal hygiene.
Sadly those days are gone or at least on their last legs. The sexualisation of children by the media is not about to abate, with padded bras for girls as young as 8 years old, frilly knickers with adult-themed slogans on for toddlers, spa treatments for pampered little princesses and now the adult female market for beauty products is saturated, cosmetics companies are Read more
